Convergence means different things to different people, unleashing of possibilities for some, connoting greater control for others. Seamless movement of data is bound to be a boon and bane at the same time, depending on the context. While it is a universal consensus today that the future will witness convergent telecom systems, the challenge is in making it work for the human context.

Seamless convergent networks would also increasingly pose higher customer retention challenges for the operator as technology gets more and more commoditized and competition shifts to content & service layers.

Internet Protocol is yet another compelling reason which would drive this evolution. Possibilities opened up by the IP technology, combined with core and central values of mobility & convenience offered by wireless technology, when effectively packaged with the inherent infrastructure and reach of the billions of mile long, landline infrastructure, we have a gigantic opportunity one can not consciously overlook.

Dyna-RateTM is the world’s first dynamically rating and real time internet bandwidth provisioning engine. What sets it apart, are the various business possibilities it throws open for the operator. It is a typical case, in our opinion, of technology redefining business models and industry dynamics.

This whitepaper addresses, partly, some of the content & service challenges faced by operators globally. Challenges in addressing, the ever growing and diversifying customer demand, accrued over changing business dynamics, lifestyles, and a fast evolving global order. Utilizing unique possibilities enabled by Dyna-RateTM, three Service & Business models have been positioned in this whitepaper.