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SRIT acquires SimpleRM from TriVium Systems

A suite of CRM solutions aimed to align with SRIT’s Digitized Health, Telecoms and Enterprise verticals.

Bangalore 25 Jul 2007 : Sobha Renaissance information Technology (SRIT) today, announced acquisition of SimpleRMTM assets from the US – based TriVium Systems Inc., including its intellectual property rights, software engineers & CRM specialists, customers, and relationships. The key factor fuelling this decision is SRIT’s aim to align its focused verticals with an integrated, value-enhancing CRM system. The company’s businesses in HealthCare, Telecom and other Enterprise Automation use CRM as an integral part and hence, it is a logical step for SRIT to own the IPs, customers and staff members of TriVium's CRM Business Unit. The strategic alliance between SRIT and TriVium is not of recent origin. SRIT has been one of the many delighted customers and users of SimpleRMTM from the year 2003, during which it has been a source code licensee of the product.

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