Dr. Madhu Nambiar is the Managing Director, Sobha Renaissance Information Technology (SRIT).  He is committed to consolidating and focusing on core verticals, and working out the smart way for SRIT to evolve, increase market share and enhance shareholder value without sacrificing the key assets SRIT will require in the long term.  His prior associations include strategic alliances with CSC, Motorola, Marconi, Intercol and Danzas AEI. International Business Strategies, Supply Chain Management & Logistics are his specialization areas.

He devotes a good part of his time to the real objective of the marketing process, which is not just selling a product or service. He believes that the primary job of corporate management is predicting where the future lies and, then, taking immediate and specific steps to make that future happen.  He offers concrete, no non-sense advice on how to own a category in a customer’s mind.  That is, consistently deliver highest quality software and services, ahead of the committed time, and at affordable price points.